DEVELOPMENT OF MANAGEMENT MECHANISMS OF SERVICE ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY
DOI:
https://doi.org/10.55640/Keywords:
digital economy, service enterprises, management mechanisms, digital transformation, innovation, information technologies, organizational development, e-governance, competitiveness, data-driven management, human capital, automation, Uzbekistan economy, service sector efficiency.Abstract
This article examines the development of management mechanisms of service enterprises under the conditions of the digital economy. The study analyzes theoretical and practical approaches to improving management efficiency through digital transformation, innovation implementation, and modernization of organizational structures. Special attention is paid to the role of information and communication technologies, data-driven decision-making, and digital platforms in enhancing the competitiveness and operational performance of service enterprises.
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