FINANCIAL ANALYSIS PROCESS: PROBLEMS AND SHORTCOMINGS
DOI:
https://doi.org/10.55640/Keywords:
financial analysis, financial indicators, liquidity, profitability, financial reporting, risks, analytical methods.Abstract
This article analyzes the main problems and shortcomings encountered in the financial analysis process of enterprises. In particular, issues such as incomplete financial information, incorrect selection of analysis methods, lack of qualified specialists, misinterpretation of financial indicators, and insufficient use of modern digital technologies are examined. Practical recommendations to improve the effectiveness of financial analysis are also proposed.
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