VALUING GREEN SERVICE BUSINESSES: A NEW APPROACH TO BUSINESS VALUATION IN UZBEKISTAN’S TRANSITION TO A GREEN ECONOMY
DOI:
https://doi.org/10.55640/Keywords:
green economy, business valuation, sustainable services, intangible assets, ESG, Uzbekistan, valuation premium, green transition.Abstract
As Uzbekistan accelerates its shift toward a green economy, service-oriented businesses adopting environmentally sustainable practices are gaining prominence. However, traditional business valuation methods often fail to capture the full worth of “green” intangible assets—such as eco-certifications, carbon reduction capabilities, and sustainability reputations. This article proposes a revised valuation framework that integrates environmental performance into standard financial models. Using data from Uzbek service firms (2020–2025), the study demonstrates that green-certified businesses command a 15–28% valuation premium over conventional peers. The research combines financial analysis, sustainability metrics, and investor surveys to validate this premium. The findings support the need for updated valuation guidelines in Uzbekistan that reflect the economic value of sustainability in the services sector.
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