INCREASING INSTITUTIONAL READINESS AND EFFICIENCY OF DEVELOPING E-COMMERCE PLATFORMS BASED ON ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY
DOI:
https://doi.org/10.55640/Keywords:
Digital Economy; Artificial Intelligence; Electronic Commerce; Institutional Readiness; Platform Efficiency; Digital Governance; AI Adoption; Platform Economy; Innovation Ecosystem; Digital Transformation.Abstract
The rapid expansion of the digital economy has accelerated the transformation of global commercial systems and led to the formation of artificial intelligence-based e-commerce ecosystems. In this process, AI technologies are becoming one of the key factors determining the competitiveness, scalability, and operational efficiency of digital platforms. At the same time, significant differences remain between countries in institutional readiness, regulatory quality, digital governance capacity, and the level of development of innovation ecosystems. Although the existing scientific literature has mainly focused on the technical aspects of technology adoption and platform efficiency, the institutional factors of AI-based e-commerce efficiency have not been systematically studied.
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