ORGANIZATION OF MARKETING RESEARCH IN MODERN CONDITIONS

Authors

  • Musayeva Shoira Azimovna Professor of Samarkand Institute of Economic and Service,
  • Shamsiyev Navro'zbek Otabek ugli Student of group MR-323 of Samarkand Institute of Economic and Service

DOI:

https://doi.org/10.55640/

Keywords:

marketing research, digital transformation, Big Data, artificial intelligence, machine learning, research methodology, data privacy, researcher competencies.

Abstract

:This article analyzes the theoretical and practical aspects of organizing marketing research in modern economic conditions based on an integrated approach. The impact of global digital transformation, technological innovations, Big Data, artificial intelligence (AI) and machine learning (ML) technologies on the methodology and processes of marketing research is studied in depth. The study covers modern research approaches, ethical standards, data privacy issues, and new competencies required of a marketing researcher. The results of the article justify the need to reorganize marketing research in order to make effective and informed decisions in a rapidly changing market.

 

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References

Kotler, F. Marketing management: trans. from English / F. Kotler, KL Keller. - 15th ed. - M .: Williams, 2016 .-- 816 p.

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3. Utkina, EA Financial and management analysis / EA Utkina, AD Sheremet. - 8th ed., revised and enlarged. - M.: Infra-M, 2015. - 320 p.

4. Golubkov, EP Marketing: strategy, plans, structures / EP Golubkov. - M.: Economica, 2017. - 352 p.

5. Sokolov, AV Analysis of the marketing activities of the enterprise / AV Sokolov. - St. Petersburg: Peter, 2019. - 240 p.

6. Musaeva Sh.A. Integrated Marketing Communications. Study Guide, Makhorat Publishing House, Samarkand, 2022.

7. Musaeva Sh.A. Marketing Research. Textbook, STAR-SEL LLC, publishing and creative department. Samarkand, 2024.

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Published

2025-12-27

Issue

Vol. 4 No. 11 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

ORGANIZATION OF MARKETING RESEARCH IN MODERN CONDITIONS. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(11), 3196-3198. https://doi.org/10.55640/

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