OPPORTUNITIES FOR ENHANCING THE EFFECTIVENESS OF RESEARCH AND UTILIZING INFORMATION TECHNOLOGIES IN WORKING WITH PUBLIC OPINION

Authors

  • Saribayeva Nigargul Bauetdinovna Assistant, Department of Humanities and Languages, Karakalpakstan Institute of Agriculture and Agrotechnologies, Independent Researcher (PhD) of the National University of Uzbekistan named after Mirzo Ulugbek.

DOI:

https://doi.org/10.55640/

Keywords:

public opinion, information technologies, artificial intelligence, online survey, digital analysis, social networks, government portals, research efficiency, public monitoring, big data.

Abstract

 This article analyzes the role of information technologies in the process of forming and analyzing public opinion, as well as the opportunities for their effective application. During the research, a survey was conducted among respondents, and the collected data were analyzed using statistics, diagrams, and artificial intelligence-based models. According to the results, social networks emerged as the most active platforms for shaping public opinion; however, issues regarding the reliability of information remain. Although state interactive portals demonstrated the highest level of public trust, their usage rate was found to be relatively low. Artificial intelligence systems showed high efficiency in data processing, opinion analysis, and improving research performance — achieving an analytical accuracy of 87.3% and an impact effectiveness of 91%. The study revealed that the widespread implementation of information technologies has doubled the speed, accuracy, and reliability of public opinion research. Based on these findings, the article proposes using information technologies as a strategic tool in communication with the public, conducting surveys, and monitoring opinions.

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References

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Published

2025-11-29

Issue

Vol. 4 No. 10 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

OPPORTUNITIES FOR ENHANCING THE EFFECTIVENESS OF RESEARCH AND UTILIZING INFORMATION TECHNOLOGIES IN WORKING WITH PUBLIC OPINION. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(10), 2239-2248. https://doi.org/10.55640/

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