CHALLENGES OF IMPLEMENTING MODERN MANAGEMENT PRINCIPLES IN THE TOURISM INDUSTRY
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Abstract
This article examines the multifaceted challenges of applying modern management principles in the tourism industry, a sector critical to global economic growth. It identifies key issues, including resistance to change, technological adoption barriers, stakeholder conflicts, sustainability-profitability trade-offs, workforce challenges, and regulatory obstacles. Supported by recent data and real-world examples, the article offers practical solutions such as training programs, inclusive governance, and policy advocacy to address these issues. It underscores the importance of aligning modern management practices with the unique dynamics of tourism to ensure long-term competitiveness and sustainability. The article is relevant for tourism professionals, policymakers, and academics seeking to understand and navigate the complexities of industry transformation.
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