OF THE DIGITAL ECONOMY AND ITS IMPACT ON BUSINESS

Abstract

This article is devoted to the study of the development of the digital economy and its impact on the business world. Today, not only in Uzbekistan, but also throughout the world, the process of transition to a digital economy is continuing at a rapid pace. As a result of this process, favorable conditions are being created for the population and fundamental changes are taking place in business models. As a result of the development of the digital economy, modern technologies such as artificial intelligence (AI), machine learning, cloud computing, Internet of Things (IoT), cryptocurrencies and blockchain technology are developing and progressing. These technologies play an important role in automating business processes, managing data and creating innovative solutions for consumers. Therefore, a lot of scientific work and research is being conducted in this regard. In our article, we will highlight the factors that will stimulate the further development of the economy through the use of modern technologies.