TOURISM BRANDING AND ENHANCING UZBEKISTAN’S GLOBAL IMAGE

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Published: 2025-07-30
DOI: https://doi.org/10.55640/
Keywords:
Tourism branding, Uzbekistan, international image, national identity, cultural heritage, destination marketing, global tourism, soft power, media influence, digital promotion.

Main Article Content

Abdullayeva Saodatxon Murod kizi
4th-year Student, Faculty of Tourism, Alfraganus University, Uzbekistan

Abstract

 Tourism branding plays a crucial role in shaping a country's global image, attracting international visitors, and enhancing its cultural and economic influence. Uzbekistan, with its rich historical heritage, unique architecture, and vibrant traditions, has significant potential to become a key tourist destination in Central Asia. This article explores the importance of tourism branding, current strategies used to promote Uzbekistan on the global stage, and the challenges and opportunities in building a strong, recognizable image. The paper also analyzes the role of media, international partnerships, and digital platforms in forming a competitive national tourism brand.

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Article Details

Issue

Vol. 4 No. 6 (2025): Journal of Multidisciplinary Sciences and Innovations

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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

TOURISM BRANDING AND ENHANCING UZBEKISTAN’S GLOBAL IMAGE. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(6), 517-519. https://doi.org/10.55640/

References

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