THE ROLE OF A TOURIST GUIDE IN PROMOTING CULTURAL HERITAGE
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Abstract
Tourist guides serve as vital mediators between visitors and cultural heritage, playing a crucial role in preserving and promoting the identity, traditions, and history of a destination. This article explores how tourist guides contribute to cultural heritage promotion through education, interpretation, and responsible tourism practices. By engaging tourists with authentic narratives and fostering respect for local customs and sites, guides enhance the visitor experience and encourage sustainable cultural preservation. The paper discusses challenges faced by guides and highlights best practices for effective cultural heritage interpretation.
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References
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