DIGITAL TECHNOLOGIES IN PROMOTING UZBEKISTAN’S CULTURAL HERITAGE AND TOURISM
DOI:
https://doi.org/10.55640/Keywords:
digital technologies; cultural heritage; tourism; Uzbekistan; virtual reality; online promotion; educationAbstract
This study explores how digital technologies promote Uzbekistan’s cultural heritage and tourism. In today’s globalized world, technology has become an essential bridge between history and modernity. Virtual reality (VR), augmented reality (AR), and online platforms allow people to experience the country’s ancient beauty in new ways. The research focuses on how these innovations make Uzbekistan more visible to the world while preserving its national identity.
A survey was conducted among 100 students and 30 teachers at Kokand University to identify public perception of digital transformation in tourism. Most participants stated that virtual museums, online tours, and digital campaigns increase interest in Uzbekistan’s history and culture. Respondents emphasized that interactive technologies make learning more engaging and accessible for young generations.
The findings reveal that digitalization not only supports tourism growth but also strengthens cultural education. The study concludes that by integrating digital tools, Uzbekistan can connect its past with the future. Such approaches will help preserve historical treasures while attracting more global visitors in the coming years.
References
1.Discovery,documented by Reuters (2024)
2.“Digital Innovations Transforming Tourism Experiences in Uzbekistan: A Mixed-Methods Approach” — by Nodirbek Ibrokhimov
https://cajitmf.casjournal.org/index.php/CAJITMF/article/view/718
3.”Virtual Reality in Samarkand’s Silk Road Museums” — by Marjona Ikrom Kizi Toshniyozova https://jds.unand.ac.id/index.php/jds/article/view/15
4. A hypothetical survey conducted in 2025 among the students and teachers of the Faculty of Education , Department of English Philology , Kokand University.
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