SOCIAL AND COGNITIVE CONSEQUENCES OF GENDER STEREOTYPES IN THE MEDIA
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Abstract
This article explores the recurring presence of gender stereotypes in mass media and their impact on both social structures and individual psychology. It examines how these stereotypes are reinforced through media content and how they influence societal perceptions of gender roles, career choices, and interpersonal relationships. From the perspective of cognitive psychology, the paper analyzes how such stereotypes are internalized subconsciously and how they affect decision-making processes in both children and adults. Empirical research and examples from Uzbek media are utilized to illustrate the role of mass media in shaping public attitudes toward gender. The article also highlights the social responsibility of media in promoting gender equality.
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