TOURISM ROUTES AND REGIONAL DIPLOMACY: EXPERIENCE AND PROSPECTS
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Abstract
This study examines the role of tourism routes in regional diplomacy, highlighting their function as instruments of cultural exchange, economic cooperation, and soft power projection. By analyzing experiences from Europe, Asia, Africa, the Middle East, and Latin America, the research demonstrates that tourism routes can strengthen regional identities, facilitate diplomatic dialogue, and promote multilateral cooperation. The paper emphasizes the importance of institutional support, sustainable management, and inclusive governance for maximizing the diplomatic potential of tourism initiatives. Challenges such as political instability, unequal benefits, and environmental pressures are discussed, alongside strategies to enhance the effectiveness of tourism diplomacy in an interconnected global context.
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