INCREASING INSTITUTIONAL READINESS AND EFFICIENCY OF DEVELOPING E-COMMERCE PLATFORMS BASED ON ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY. Journal of Multidisciplinary Sciences and Innovations, [S. l.], v. 5, n. 6, p. 300–309, 2026. DOI: 10.55640/. Disponível em: https://ijmri.de/index.php/jmsi/article/view/7944. Acesso em: 17 jun. 2026.