INNOVATION IN BANKING SERVICES AMID THE RISE OF THE DIGITAL ECONOMY: STRATEGIC APPROACHES AND GLOBAL TRENDS. Journal of Multidisciplinary Sciences and Innovations, [S. l.], v. 4, n. 5, p. 531–538, 2025. DOI: 10.55640/. Disponível em: https://ijmri.de/index.php/jmsi/article/view/1106. Acesso em: 23 aug. 2025.