WAYS TO ENHANCE THE COMPETITIVENESS OF BANKING SERVICES USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI) IN THE BANKING SECTOR. Journal of Multidisciplinary Sciences and Innovations, [S. l.], v. 5, n. 02, p. 183–187, 2026. DOI: 10.55640/. Disponível em: https://ijmri.de/index.php/jmsi/article/view/5309. Acesso em: 16 mar. 2026.