FASHION FOR A GREENER FUTURE: THE TRUTH BEHIND FAST FASHION'S DARK SIDE

Authors

  • Rahimova E'zoza To’lqin kizi Student, Institute of ISFT

DOI:

https://doi.org/10.55640/

Keywords:

fashion industry, clothing production, environmental impact, labor conditions, recycling, circular fashion.

Abstract

Fashion often associated with creativity and self-expression, yet behind the glossy magazine covers and trendy outfits, a hidden world thrives, one of extreme water use, mountains of discarded clothes, and invisible hands working in unsafe conditions. This article reveals the shocking truth behind the rapid clothing production system of “fast fashion” and its real consequences and invites readers to reconsider what lies behind everyday fashion choices.

 

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References

New York Times. (1989, December 31). Fashion: Two new stories that crew fashion’s fast lane.

2. The American University of Paris (n.d.). The evolution of sustainable fashion: A timeline. https://www.aup.edu/evolution-sustainable-fashion-timeline

3. McKinsey & Company. (n.d.). Style that’s sustainable: A new fast-fashion formula. https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

4. McKinsey & Company. (n.d.). What is fast fashion? https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-fast-fashion

5. European Parliamentary Research Service. (2020). Environmental impact of the textile and clothing industry (Briefing No. 652025). European Union.

6. Earth.org (n.d.). Fast fashion statistics. https://earth.org/fast-fashion-statistics/

7. Earth.org (n.d.). Fast fashion’s detrimental effects on the environment. https://earth.org/fast-fashions-detrimental-effect-on-the-environment/

8. Sustain Your Style. (nd.). Working conditions in the fashion industry. https://www.sustainyourstyle.org/en/working-conditions

9. Fabric of Change. (n.d.). What is fast fashion? https://www.fabricofchange.ie/articles/what-is-fast-fashion-2

10. Certilogo. (n.d.) Hard facts about fast fashion.

11.Adidas footwear market statistics. (n.d.). RunRepeat. https://runrepeat.com/adidas-shoes-statistics

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Published

2026-02-09

Issue

Vol. 5 No. 02 (2026): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

FASHION FOR A GREENER FUTURE: THE TRUTH BEHIND FAST FASHION’S DARK SIDE. (2026). Journal of Multidisciplinary Sciences and Innovations, 5(02), 678-685. https://doi.org/10.55640/

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